The Science of Giving (And Why It's Actually Selfish)

Picture this: me, my boys, a trolley full of groceries, and the sinking realisation that my wallet was sitting safely at home on the kitchen table.

The kids were beginning to melt down and I was about to lose it too, when the lady behind me said, "Excuse me, can I pay for you? I'll give you my details and you can pay me back when you get home."

I didn't know how to respond.

Here was a complete stranger, willing to trust me with her money, seeing a dad in need and willing to give.

That small act of generosity didn't just solve my immediate problem (though it absolutely did that). It reminded me that we all have something to give, whether it's money, time, or just a moment of kindness when someone needs it most.

If you'd like to hear what surprised me most about the ripple effect it created...  Let's dive deeper!

That woman in the supermarket didn't just help me—she accidentally demonstrated one of the most powerful principles of human wellbeing. Research shows that giving activates the same reward centers in our brain as receiving, releasing dopamine and creating what scientists call a "helper's high."

But the benefits go deeper than feeling good. Studies reveal that people who engage in regular acts of generosity live longer, have stronger immune systems, and report higher life satisfaction. When we give, we literally rewire our brains for positivity and connection.

The workplace connection is fascinating too. Teams with a culture of mutual support and generosity show 31% higher productivity and 37% better sales performance. When we create environments where giving is valued—whether that's sharing knowledge, offering help with projects, or simply recognizing others' efforts—everyone wins.

Here's your giving challenge for this month:
Start small and specific. Choose one of these approaches & let me know how you get on:

• The Daily Recognition Practice: Each day, acknowledge one colleague's effort or contribution

 • The Knowledge Share: Offer to teach someone a skill you have that they've mentioned wanting to learn
• The Connection Bridge:  Introduce two people who would benefit from knowing each other

• The Time Gift: Offer 30 minutes of your expertise to help someone with a challenge they're facing

The beautiful irony? The more we give, the more we receive—not just in returns, but in the way giving transforms our own sense of purpose and connection. That stranger didn't just pay for my groceries; she reminded me what it feels like to matter to someone, even briefly.

So here’s my question to you . . . What will you give today?